The recent wordmark filing for “RSV1000” by Aprilia’s parent company, Piaggio, raises speculation about whether a modernized version of the legendary RSV1000 Mille could be in the works. However, this filing alone doesn’t confirm a comeback—it could simply be a protective move to retain ownership of the name.
Key Takeaways:
1. Trademark Filing:
Piaggio filed a new trademark application for “RSV1000” in the U.S. in January 2025.
The previous trademark had lapsed, meaning this could be either a revival attempt or a defensive legal move.
2. Possible Business Motivations:
Product Relaunch: Aprilia may plan to reintroduce a 1,000cc sportbike to fill the gap between the RS660 and RSV4.
Name Protection: The company might want to prevent competitors or other entities from using “RSV1000” without necessarily bringing back the bike.
3. Market Positioning:
The Aprilia lineup currently has a noticeable power gap:
RS457 (47 hp)
RS660 (100 hp)
RSV4 (217 hp)
A new RSV1000 (150–170 hp) could slot between the RS660 and RSV4, competing against bikes like the Ducati Panigale V2 or Yamaha R1.
4. The Original RSV1000 Legacy:
The first-gen RSV1000 (1998–2010) featured the Rotax V990 V-twin engine, gaining a strong fanbase.
Enthusiasts still cherish its performance, reliability, and distinct character compared to Japanese and Italian rivals of its time.
5. Uncertain Future:
Aprilia has not commented on future RSV1000 plans.
The lack of inclusion of “Mille” in the filing suggests they may reimagine the bike rather than simply reviving the original.
Conclusion: Is a New RSV1000 Coming?
It’s too soon to say. The trademark filing hints at potential developments, but without an official announcement from Aprilia, it remains speculation. If a new RSV1000 does emerge, it could be a modernized sportbike filling the mid-range performance gap—but for now, it’s all guesswork until Piaggio makes a move.
Would you like to see a new RSV1000, or do you think the RSV4 already covers Aprilia’s superbike needs?
