Dodge is making a bold move to push its all-new 2024 Charger Daytona EV, offering discounts up to $12,500 just two months after the model hit dealer lots. With sales down 29% year-over-year in 2023, the automaker is stacking incentives in a bid to boost interest in its electric muscle car.
Deep Discounts and Stackable Rebates
According to CarsDirect, the Charger Daytona EV now qualifies for a $7,500 National Retail Consumer Cash rebate, bringing purchase incentives in line with those available to lease customers since the holidays. While the Daytona does not qualify for the federal EV tax credit, this discount serves as a manufacturer-backed substitute.
Buyers can further stack a $3,000 National Dodge Performance Days Combo Bonus Cash on both the Daytona R/T and Scat Pack models, reducing the effective starting price to around $51,000. In select West Coast markets, an additional $2,000 Conquest Bonus Cash is available to those switching from a non-Stellantis brand—without needing a trade-in.
2025 Model Year Sees Lower Incentives
For those considering a 2025 model, Dodge is offering a maximum $6,500 rebate along with a 1.9% APR for 72 months. While still competitive, the incentives fall short of the 2024 model’s aggressive discounting strategy.
Cash vs. 0% Financing—Which Saves More?
Dodge is also offering 0% APR for 72 months on the 2024 Charger EV, but it comes at a cost. Buyers must forgo the $7,500 rebate, though the $3,000 Performance Days bonus still applies. CarsDirect calculates that financing at 7% APR with all rebates results in greater savings—approximately $12,500 off versus just $3,700 saved by taking the 0% financing option. Ultimately, the best choice depends on individual credit profiles and financing terms.
Conclusion
With a 20% discount, the 2024 Charger Daytona EV is now priced competitively under $50K for some buyers. Whether customers opt for the lump sum of $12,500 in rebates or choose 0% financing, the deals make the next-gen muscle EV more enticing. However, with incentives set to expire at the end of March, Dodge is applying pressure to move inventory quickly.
For buyers ready to embrace the electrified future of muscle cars, this might be the best time to pull the trigger—Dodge “Badassador” title optional.
