Ducati 2024 Results
For the third consecutive year, Ducati recorded revenues of more than one billion euros (2024: 1.003 billion; 2023: 1.065 billion). This result was achieved despite the challenges of the industry amidst the current global competitive environment.
The operating result (EBIT) stood at 91 million euros, which is equal to profitability of 9.1% (2023: 10.5%). A key figure, which also highlights the company’s ability to focus on generating the financial resources needed to support its strategic plans.
> Claudio Domenicali – CEO of Ducati
“2024 ends with a positive balance that, despite a challenging competitive environment, confirms our solidity and a benchmark profitability in the two-wheeler market. We enjoy a solid financial base that allows us to continuously and significantly invest in research and development, innovation, and racing competition while continuing to strengthen the uniqueness and prestige of our product range and ensuring the high standards of quality and service typical of a product of excellence. This, combined with our commitment to making every Ducatista feel part of a great family, makes the brand more beloved than ever today.”
During 2024, 54,495 motorcycles were delivered to Ducatisti all over the world, slightly down on the 2023 result of 58,224 sales.
Looking Ahead to 2025
Ducati has presented to the public ten new models. These include:
XDiavel V4 and Multistrada V4, equipped with the V4 Granturismo engine.
Panigale V4 and Streetfighter V4, both powered by the latest evolution of the Desmosedici Stradale engine.
Panigale V2, Streetfighter V2, and Multistrada V2, equipped with the new V2 engine, the lightest twin-cylinder ever made by Ducati.
Ducati’s first motocross bike, marking the brand’s entry into the off-road segment.
> Henning Jens – Ducati CFO
“2024 was a complicated year due to the particularly challenging market conditions the whole business faced. In this context, we chose to focus on protecting overall profitability, prioritizing long-term sustainability rather than just aiming at increasing sales volumes. This approach, combined with further improvements of our efficiency, is in line with our premium strategy and it allowed us to conclude the year with a profitability that reached 9.1% return on sales and an operating result that shows our ability to generate value and guarantee a solid financial base also under difficult circumstances.”
